Email marketing is very much alive, with the number of email accounts expected to grow to 4.34 billion by 2016.
This week is Social Media Week and the focus has been very much on social for the past few years, some have said email is dead, but this infographic (below) from iContact reminds us that email is still very much alive as John Hayes, Marketing Strategist for Vocus/iContact explains:
“With social media hogging all the limelight, you’d be forgiven for thinking that email marketing was on its last legs. But in actual fact, email continues to thrive with 63% of marketers planning to increase their email marketing spend in an industry that is set to be worth some $2 billion by 2014.”
