Alistair Dent

Alistair Dent, Head of Product at iProspect UK.

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Working closely with media owners, technology platforms and clients, Alistair ensures that the right digital strategies are in place to improve performance. He’s responsible for all bought media channel product roadmaps; driving best practice across paid search, paid social, display, programmatic, affiliates and video. Alistair speaks and writes about paid media on a regular basis, and has written for Search Engine Watch, Search Engine Land, Econsultancy and The Drum, as well as speaking internationally at Advertising Week Europe, SMX, SES, PPC Masters, Ecommerce Expo and Internet World.