Paul Alexander
Paul Alexander, founder and CEO of Beyond Analysis.
insight and analytics specialist. He’s grown the business into a highly successful and internationally recognised firm since its inception in 2007. As a result, Paul and his team are considered industry experts and trusted advisors to 150 high-profile clients including some stellar performing organisations across five global markets. Paul’s experience also includes being chairman of C6, a non-executive director for both Parcel for Me Ltd and Deal Group Media Plc, and global head of consumer markets for dunnhumby. He is also a member of the Future Foundation think tank and the Marketing Society. A career turning point was understanding the power of card payment data and how businesses can unlock and enhance it to gain valuable insights and enable growth. His vision for the future is one where data is no longer just the preserve of scientists, but accessible to all, providing knowledge, insight, and action for non-specialists. His biggest life lesson is that data is useless without people; and people are motivated by brands. Getting all three to work in unison is the key. Paul’s stepping back into the limelight after adopting two boys in 2014. While not tending to homework and tantrums, he also had the opportunity to step back from the business and refine Beyond Analysis' Quick & Easy product, which has paid considerable dividends. Now back with gusto, he’s overseeing Beyond Analysis' launch in the Indian subcontinent in early 2017.