Jay Fowdar
Jay Fowdar, Chief Product Officer at Byyd
Jay Fowdar is Chief Product Officer of Byyd, the leading mobile programmatic buying platform. Jay currently sits on the IAB Mobile Leadership Council, Mobile Privacy Steering Group, Digital Trading Counsel and Mobile Ad Operations Group. He started his career at Advertising.com/AOL and was responsible for display advertising products across Europe. He then lead the development and implementation of the first display proposition for SME’s at Hibu (formerly Yell). In 2012, Jay joined Byyd and currently oversees the development of Byyd's mobile audience targeting solutions, driving towards precision mobile advertising while maintaining a robust, scalable and secure architecture.