Mark Popkiewicz
Mark Popkiewicz is CEO of Mirriad.
Mirriad’s pioneering video technology revolutionises advertising for the skip generation – the generation of consumers from six to sixty who now bypass traditional video ads. Its technology integrates products and signage into professionally-produced content, such as TV programming and music videos, creating ads that look authentic and contextual. Brands and their agencies use Mirriad to manage and run multi-title campaigns, media-planned and tuned for reach and frequency in exactly the same way they currently buy advertising that appears outside the content. Mirriad turns premium content into premium inventory. These Native In-Video Ads have been extensively researched by the likes of Nielsen and proven to achieve outstanding increases in awareness, brand sentiment, and intent to purchase. Mirriad currently operates in more than 20 countries and works with many of the world’s leading content owners, broadcasters, distributors, ad agencies, and brands. In 2013 this technology won an Academy Award for technical achievement. This year, it was Innovation Award finalist at Cannes Lions. For more information, please visit: www.mirriad.com