Shawn Cabral
Shawn Cabral is VP, Corporate Marketing at Sitecore.
Shawn is a respected creative marketer and a brand marketing/strategic communications visionary with over 12 years’ experience across advertising and brand development. Shawn’s work has helped some of world’s leading marketing and communications organisations drive their business success, including Leo Burnett Advertising, Reckitt Benckiser, MAST Industries, Research in Motion (BlackBerry) and currently Sitecore – one of the world’s leading customer experience management software vendors. Shawn has a track record of success in conceptualising and implementing digital and non-digital brand communications across a range of vertical sectors from FMCG, healthcare, telecommunications and finance brands through to sports, entertainment, travel and fashion retail. Shawn’s career started in Asia working for global advertising agency Leo Burnett Group. Shawn then came to the UK to complete an MBA at Brunel University in London, and then joined JPMH to work with BlackBerry in developing the company’s lead EMEA customer retention strategy with the launch of the BlackBerry Owner’s Lounge. As Marketing Director for Sitecore (UK and Middle East), Shawn leads the overall marketing, communications and demand-generation functions for the business; Sitecore has enjoyed triple-digit growth year-on-year over the last 3 years – and for 2011/12, UK sales grew by more than 100% with their UK customer base doubling in the last two years. Shawn has previously lived in Sri Lanka and Australia, and now lives in London.