Name: Colin McCaffery Company: 2ergo Role: Product and Technology Director Linkedin: Colin McCaffery | About Colin has significant experience in the telecoms industry gained through senior product management roles at Orange, Sky Television, Vodafone global and CTI Group. Key achievements include the launch of the first UK wap portal at Orange, leading a product marketing function within Vodafone global to deliver pan European Vodafone Live content charging product to 22 countries and the implementation of a global product and marketing strategy at CTI Group. Colin now holds the role of Product and Technology Director at 2ergo. |
Posts by Colin | |
 | Are retailers doing enough to target the mobilising consumer? 4 Oct 2011 At a time when consumers can price-check at home or in-store using a smartphone, is your organisation doing enough to compete in the mobile space? Are you making it easy for your customers to browse and buy on their mobiles? read more |
| Five steps to establish an effective mobile presence for marketers 1 Nov 2011 There appears to be a growing gulf between those companies that have ‘cracked’ mobile, and those who feel left behind. Many marketers may be feeling the pressure to ‘get mobile’, and quite rightly are apprehensive about a quick fix, simply to get on the bandwagon. read more
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