Arsenal FC are to launch a Facebook banner app on the teams Facebook page.
The app created with digital agency Essence will allow Arsenal fans all over the world with a chance to have a presence in the stands at the Emirates Stadium in North London.
The app will serve as a banner design tool, enabling Arsenal FC fans and followers of the teams Facebook page to choose from a variety of shapes, colours, text fonts and images of iconic players and Arsenal team logos to design their very own Fan Banner.
Once the user has submitted their design, it will be displayed in the Arsenal FC banner gallery where other users and fans will be able vote on their favourite designs. The most popular banner designs will be reproduced by Arsenal FC for various games throughout the season where they will be positioned around Emirates Stadium in North London.
Hal Stokes, Social Media Director at Essence, believes this is a great opportunity for Arsenal FC to utilise Facebook for marketing purposes, he comments: “Football culture is one of the strongest and deeply engrained forms of brand loyalty in the UK. A supporters commitment to their club is embodied in their thinking, communication and behaviour, and is a passion that is often impossible to truly reflect in marketing activity. Capitalising on the social interactivity of the medium, the app harnesses the culture of Facebook to bring supporters together around the club online as well as offline. I think this is a fantastic initiative by Arsenal FC that will be widely embraced by their huge global supporter base as they try to create online content that comes alive in the excitement of an Arsenal home game.”
