Cheil UK has come up with an innovative solution to recruiting the best talent in the business.
The agency has teamed up with ilovedust, the design studio du jour for brands including Nike, Kidrobot, Coca-Cola, Levi’s and Pepsi, to create images that best epitomises the vacant role and pinned them onto their Job Board on Pinterest.
When the user viewer clicks on the illustration, it takes them onto Cheil UK’s LinkedIn site, where the serious business of applying for the role begins. At the end of the recruitment process, the successful candidate will then be given a signed framed print of the appropriate illustration on their first day at Cheil.
The initiative comes from Cheil UK’s innovation team working closely with the HR and creative teams. According to Angela McCabe, people director at Cheil UK: “Using Pinterest as a recruitment channel enables us to access the sort of talent we want to attract to Cheil – digitally active, creative and innovative. Teaming up with the guys at ilovedust means we have credible Pinterest collateral that will hopefully see the illustrations repinned.”
