McDonald's
eBay Advertising launches a new Premium Homepage Takeover advertising opportunity with high-profile McDonald’s campaign by OMD UK.
McDonald’s will be the first brand to utilise the new premium home page takeover opportunity. The campaign will go live tomorrow Sunday 26th June to drive awareness of McDonald’s new limited edition McFlurry’s.
The one day takeover will be promoted to eBay UK’s audience of over 17 million consumers. The campaign being managed by McDonald’s media agency OMD will raise awareness of the new Drifter McFlurry and also offer eBay users the opportunity to win a range of summer prizes including festival tickets, frisbees and beach balls.
Phillip Rinn, Senior Director, Advertising at eBay International comments, “The new homepage takeover advertising opportunity is a high impact spot for brands who want to reach a large and engaged audience. The campaign with McDonald’s is a great example of how eBay Advertising’s partnerships bring new and exciting opportunities for eBay’s shoppers to connect with their favourite brands.”
Simon Short, digital marketing manager at McDonald’s added: “Partnering with eBay Advertising offers McDonald’s a great way to reach our key audience for this seasonal product promotion.”
