Facebook have announced they are expanding the Audience Network to include support for mobile web.
Until now the Facebook Audience Network has been limited to apps, today’s announcement open it up to the mobile web, representing a further opportunity for advertisers and publishers.
Over the past the past several month Facebook has worked with publishers including Hearst, Elite Daily, USA Today Sports Media Group, Time Inc. and more, to test the Audience Network for the mobile web.
“Answers is thrilled to be an Audience Network for mobile web beta partner. As one of the web’s largest premier publishers, we’re always looking for innovative ways to monetize our high-quality content. The Audience Network for mobile web showcases Facebook’s unique approach to providing value for publishers and advertisers and is already becoming one of our top monetization partners on mobile web. With the company’s massive reach and unrivalled audience targeting capabilities, this new offering will be a game-changer for the digital publishing industry.” — Rich Dredge, CEO Answers.com
Facebook will allow publishers to use their fully native and innovative ad formats like carousel ads. They’re helping publishers create easy-to-implement native versions of standard formats, such as 300×250 medium rectangle, to improve the ads experience of every ad served from Audience Network.
Having only launched in October 2014, the audience network reached a billion dollar annual run rate by Q4 2015.
Interested publishers can join the beta now to get access.
