Mobile advertising continues to increase according to a global advertising network.
The research comes from global mobile advertising network BuzzCity. They delivered 45.2bn ads across their network in Q1 2012, a 95% increase against Q1 2011. The top 20 countries alone serve 77% of all advertising delivered. India and Indonesia continue to rank number one and two between January and March 2012. Argentina saw the largest increase of 206% in the number of ads delivered.
Source: The BuzzCity Report VOL 2, ISSUE 2: APRIL 2012
Mobile ads in the UK grew by 157% on the network in the last year and Q1 2012 growth of 23% suggest event more growth in the quarters to come.
Dr KF Lai, CEO, BuzzCity comments on the report: “The consumer love affair with smartphones is showing no sign of waning. Smartphones and the functionality that they bring enhance consumers’ lifestyles and fulfil their desire to stay connected whatever they are doing, whenever they are doing it – messaging, shopping, updating and sharing on social networks or making calls. What marketers need to take advantage of is how they can engage with their target consumer, as mobile as a channel is a multiple touch point for engagement.”
