Small companies will be able to create their own affordable, branded mobile site in minutes thanks to a new mobile commerce venture, MymCart, from digital entrepreneur Mark Kuhillow.
Kuhillow, who previously founded the UK’s largest affiliate management agency R.O.EYE, set up MymCart after securing an initial £475,000 investment in the business from the Finance for Business North East Technology Fund and a group of high-profile private angel investors.
This new venture gives small companies the opportunity to easily build a mobile-optimised website with a fully transactional back-end system – enabling their customers to pay for goods or services via a mobile phone. Paypal is the default payment method, although customers can opt to pay by credit or debit card instead.
Whereas in the past mobile website optimisation has often been prohibitively expensive for smaller companies, business owners who log on to www.mymcart.com will not face any of these expensive entry barriers. They can sign-up for a free 30-day trial, with set-up rates for mobile sites from as little as £30, plus a £35 monthly fee. MymCart is also available to be white labelled by digital marketing agencies.
“MymCart is making mobile commerce simple and accessible to any business already trading online but wanting to open up a new revenue stream,” said Mark Kuhillow, Managing Director of MymCart. “We’re bringing affordable mobile commerce to the masses that can’t necessarily afford to pay thousands of pounds for a mobile optimised website or buy an expensive off-the-shelf solution. Our core market is small retailers and businesses that want to give their customers the convenience of mobile browsing and shopping. From retailers and brands to health clubs, plumbers and music venues – the MymCart proposition is compelling.”
A further £500,000 investment has been earmarked for MymCart by The Finance for Business North East Technology Fund, subject to it meeting initial business targets.
