Popular Marketing Event Helping Marketers Increase Conversions and Drive Revenue by Reaching Customers and Prospects on Their Terms is Launched in the UK
Continuing its mission of helping marketers turn relevancy into revenue, SilverpopTM, the only marketing technology provider offering advanced email marketing and marketing automation solutions, today announces the UK launch of its popular Agent ROI Digital Marketing event. The free, half-day event, which has previously only taken place in the US, comes to London for the first time on March 6. The event will provide marketers with key insights and actionable knowledge on how to deliver more successful content based on their contacts’ behaviours – when, how and where they want it. Industry expert Dela Quist and speakers from Silverpop partner Alchemy Worx will join thought leaders from Silverpop to lead the event’s discussions. The goal of the event is to provide marketers with the tools needed to take their digital marketing programs to the next level.
Key topics of focus will include:
- Getting more personal by being more automated
- Making your customers’ behaviours work for you
- Becoming more social
- Feeding the content beast
“The way marketers communicate with their customers and prospects continues to evolve,” said Richard Evans, Director of Marketing EMEA for Silverpop. “In today’s competitive marketplace, buyers need marketers less, but when they do hear from you they expect your messages to be highly relevant and personal and the best way to achieve this is to listen to what they are telling you, whether directly via preference centres and surveys or based on the actions they take, or fail to take. This is a fundamental rule that applies for UK marketers on a local, national and international scale. Attendees will walk away from this event with the knowledge they need to listen more carefully and act accordingly—in a way that leads to deeper relationships and increased revenue.”
The Agent ROI Digital Marketing event will take place at the Tower of London, London Bridge on the 6th of March.
For more information and to register for the London Agent ROI Digital Marketing event, click here.
