Here is this weeks round up of people movers and shakers.
Adap.tv appoints Brian Fitzpatrick to accelerate European expansion
Adap.tv, the company that connects video advertising buyers and publishers directly on one platform, today announced that it has appointed digital industry veteran Brian Fitzpatrick as European managing director. The announcement follows the company’s successful launch in the UK earlier this year, over which time it has experienced growth of 300 percent, three times that of the European market*.
In his role, Fitzpatrick is charged with leading the growth of agency, ad network and publisher partnerships as well as the management of operations across all European markets. Most recently, Fitzpatrick was managing director for Europe for The MIG (Media Innovation Group), a WPP Digital company, where he oversaw the enterprise from start-up to one of the industry’s most successful agency technology businesses. Previous positions include roles at Lycos Europe, GAME UK Ltd., and Mediacom where he helped brands take their first steps in online advertising in 1997 when the medium was in its infancy.
Industry Veteran Appointed Silverpop’s EMEA Managing Director and Senior Vice President of International Business Development
SilverpopTM, the only provider of a scalable, integrated email marketing and marketing automation platform, today announces the appointment of Will Schnabel, a Silverpop veteran and industry expert, to managing director for EMEA and senior vice president of international business development. Schnabel formerly served as Silverpop’s vice president of business development.
In this new role, Schnabel will assume the responsibility for Silverpop’s international growth strategy, execution and financial performance. Specifically, he will manage day-to-day operations for Silverpop’s EMEA offices while providing executive leadership and in-country support for the international sales, services and support functions.
Maxifier Appoints Denise Colella as Chief Revenue Officer
Maxifier, the world’s leader in online ad campaign performance optimisation, today announced Denise Colella has joined the company as Chief Revenue Officer (CRO). Colella, who brings over 12 years of experience in the online technology and data driven marketing industries, will be responsible for driving growth in the US as well as developing Maxifier’s business across key international markets.
“Few people understand the dynamic and extremely complex, data-driven technology environment as well as Denise,” said Jonathon Shaevitz , Maxifier CEO. “The breadth and depth of her experience in working with technology companies, publishers, advertisers and agencies, coupled with her international expertise in working in Europe and Asia, as well as the US, make her the ideal candidate to lead our US and global expansion. I’m thrilled to have her on board and look forward to working with her to drive our growth.”
Prior to Maxifier, Colella served as the CRO for AudienceScience where she led all of the company’s revenue producing operations in the US, Europe and Asia. Previously she was Vice President, International, at Right Media, a Yahoo! company, where she developed and executed the company’s international expansion strategy for its advertising exchange. Denise has also held senior positions at multi-channel analytics platform, Blackfoot, Inc., leading transactional cooperative database company Abacus as well as DoubleClick in Asia.
