Burst Media has surveyed over 744 young people (aged 18 -34) in the UK to find out what floats their boat when it comes to marketing campaigns.
Key insights from the research indicate that environment is low on the agenda whereas health and employment is a high priority. Meanwhile over 50% of respondents admitted to shopping online at least once week with 49% of applicants saying the key to purchasing is offline and online recommendations from friends.
Below is the infographic, which highlights what key issues young people care about, how they spend their time online and what marketing really turns them off.
